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Overview
DocMorris is one of Europe's largest online pharmacies, serving mainly customers in Germany with prescription medicines, over-the-counter medicines, health, beauty and personal care products. Besides its pharmacy, it runs a marketplace, the telemedicine service TeleClinic and a retail media business. For a health, beauty or wellness brand, DocMorris is one of the key online channels in Germany.
Who is behind DocMorris
DocMorris AG is listed on the SIX Swiss Exchange. It was formerly called Zur Rose Group and took the DocMorris name in 2023 after selling its Swiss business to Migros and Medbase. Its pharmacy ships to German customers from a large logistics centre in Heerlen, the Netherlands. In 2025 its external revenue grew 11.1% to CHF 1,186 million, and it served around 11 to 12 million active customers. Prescription (Rx) revenue grew 33.2%, driven by Germany's switch to electronic prescriptions, while non-Rx revenue grew 7.1%. The company has about 1,600 employees.
Marketplace, retail media and TeleClinic
DocMorris has built a health platform around its pharmacy: an online pharmacy, a marketplace, telemedicine and health content. Its retail media and marketplace business grew 88% to CHF 13.6 million in 2025, and its digital services kept growing strongly in 2026. TeleClinic connects patients with doctors online, which can lead to prescriptions filled through DocMorris.
How brands can work with DocMorris
- As a supplier to the DocMorris pharmacy, which buys and sells health and pharmacy products.
- On the marketplace, where partners sell products to DocMorris customers.
- Through retail media, advertising to DocMorris' large customer base.
A brand considering DocMorris should be ready with:
- Products that fit a pharmacy range, such as self-care, supplements, skincare or medical devices.
- Full regulatory compliance in Germany, with evidence for health claims.
- German product content and labelling.
- Competitive pricing, since online pharmacy shoppers compare prices.
Why DocMorris matters for brands
Electronic prescriptions are bringing more German patients to online pharmacies, and those customers also buy health and beauty products. DocMorris gives brands access to millions of these customers.
How eBrands looks at DocMorris
eBrands works with brands on marketplaces and retail channels across Europe and North America, and wellness is one of our core categories. If you want to see how DocMorris could sit alongside the channels you already use in Germany, we are happy to talk it through.
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