Overview
Dott is a Portuguese online marketplace where local and international merchants sell a wide range of products, from electronics and home to fashion, beauty, sports and toys, to Portuguese shoppers. It was created to help Portuguese businesses sell online and is backed by two of the country's best-known companies. For a brand that wants to reach Portugal, Dott is one of the local marketplaces to consider next to Worten and Fnac.
Who is behind Dott
Dott was set up in July 2018 as a 50/50 joint venture between CTT, Portugal's national postal operator, and Sonae, the country's largest retail group, which also owns Worten and Continente. It started with a soft launch in February 2019, aiming to become the largest online shopping centre in Portugal. CTT Expresso, CTT's parcel service, is its main logistics partner, which supports fast delivery across Portugal.
What the shopper sees
Dott is a general marketplace, so shoppers find many categories and sellers in one place. Integration partners describe it as a fast-growing generalist marketplace with dedicated onboarding support for sellers through its Dott Parceiros programme.
How selling on Dott works
- Merchants sell directly to Portuguese shoppers on dott.pt.
- Seller onboarding is supported by Dott's partner team.
- Logistics through CTT, which handles pick-up and delivery for many sellers.
- Portuguese content and customer service in Portuguese.
- Integration through the seller portal or multichannel tools such as Lengow.
Why Dott matters for brands
Portugal has few large local marketplaces, and Dott combines the backing of CTT and Sonae with a broad marketplace focused on Portuguese shoppers. It can complement Amazon.es and Worten for brands entering Portugal.
How eBrands looks at Dott
eBrands works with brands on marketplaces across Europe and North America. If you are thinking about Portugal and want to see how Dott could sit alongside the channels you already use, we are happy to talk it through.
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