Overview
E.Leclerc is France's largest food retailer, with about a quarter of the grocery market, and one of the most visited e-commerce sites in the country. Since 2021 it has run a non-food marketplace on its website, where professional sellers offer high-tech, home, fashion, toys, sports and other products. For a brand that wants to reach French households, E.Leclerc is one of the largest audiences in France.
Who is behind E.Leclerc
E.Leclerc is a cooperative of independent store owners rather than a single integrated company: each store is run by an independent member, under a shared brand and central services. In 2025 its sales excluding fuel reached EUR 51.1 billion, up 2.4%, and its market share was about 24.3% to 24.4%. Since 2020 its sales have grown 25%. Non-food makes up about 18% of its sales, and E.Leclerc's drive network of more than 900 click and collect points generates more than EUR 6 billion. Michel-Édouard Leclerc has said he wants E.Leclerc to become the French Amazon in both food and non-food.
The E.Leclerc marketplace
E.Leclerc launched its non-food marketplace in October 2021, built on Mirakl. It is a generalist non-food marketplace, covering high-tech, fashion, home, toys, sports and more, as part of E.Leclerc's strategy to compete in the categories where Amazon is strongest. According to Lengow, E.Leclerc supports its marketplace sellers with structured onboarding.
Who can sell on E.Leclerc
- Professional sellers based in the eurozone only.
- Non-food products across most categories.
- French content mapped to E.Leclerc's categories.
- French eco-fees and compliance, for example for electrical products, furniture and toys.
- A Mirakl connection, directly or through a multichannel tool.
Why E.Leclerc matters for brands
E.Leclerc brings a huge, loyal French customer base that already trusts it for groceries. Its non-food marketplace gives brands access to that audience next to Amazon.fr, Cdiscount and other French channels.
How eBrands looks at E.Leclerc
eBrands works with brands on marketplaces across Europe and North America. If you are thinking about France and want to see how the E.Leclerc marketplace could sit alongside the channels you already use, we are happy to talk it through.
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