Overview
Elkjøp is the Nordic region's largest consumer electronics and home appliance retailer, trading as Elgiganten in Sweden and Denmark, Elkjøp in Norway and Gigantti in Finland. It sells through more than 400 stores and online, and it runs a marketplace where partner suppliers sell products next to Elkjøp's own range. For an electronics, appliance or home brand, Elkjøp is the single most important retail channel in the Nordics.
Who is behind Elkjøp
Elkjøp Nordic is headquartered in Oslo and owned by the UK-listed electronics retailer Currys. In its 2025/26 financial year, from May 2025 to April 2026, revenue passed NOK 50 billion for the first time, at NOK 50.9 billion, up 6.8%, with its strongest profitability in years. Online sales now make up around a third of revenue, and Elkjøp has a combined Nordic market share of around 28%. Its own kitchen brand, Epoq, has grown at double-digit rates for two years. Elgiganten Sweden alone had sales of SEK 16.7 billion, with strong growth in kitchens, business sales and gaming.
Stores, online and the marketplace
Elkjøp combines a large store network with fast online delivery and services such as installation, repairs and business sales. It also runs a marketplace on its websites, where Nordic or European suppliers that hold their own stock sell to Elkjøp's customers. The marketplace range starts with electronics and appliances and reaches into kitchen and dining, home, fitness and seasonal goods.
How brands can work with Elkjøp
- As a supplier to Elkjøp's stores and websites, which buy products from brands.
- As a marketplace partner, selling directly to Elkjøp's customers and shipping from a Nordic or European warehouse.
A brand considering Elkjøp should be ready with:
- Nordic-language product content with detailed specifications.
- EU and Nordic compliance for electronics, such as CE marking, WEEE and energy labels, plus Norwegian requirements since Norway is outside the EU.
- Reliable delivery to customers in all four Nordic countries.
- Competitive pricing in a market where shoppers compare offers closely.
Why Elkjøp matters for brands
With around 28% market share, Elkjøp is where a large part of the Nordic electronics market buys. One relationship can give a brand visibility in all four main Nordic countries.
How eBrands looks at Elkjøp
eBrands is headquartered in Helsinki and works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Elkjøp could sit alongside the channels you already use, we are happy to talk it through.
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