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Overview
Empik is Poland's largest multichannel retailer for books, media, culture and lifestyle, and one of the country's leading online marketplaces. It sells through close to 390 stores and at empik.com, where a fast-growing marketplace now offers products from thousands of external sellers in categories such as beauty, home, toys, sports, fashion and electronics. For a brand that wants to reach Polish shoppers beyond Allegro, Empik is one of the strongest options.
Who is behind Empik
The Empik Group closed 2025 with record results: gross merchandise value (GMV) grew 16% to almost PLN 4.9 billion. Its marketplace passed PLN 1 billion in GMV for the first time, growing about 40%, and it now contributes positively to the group's results. Online sales make up more than half of the group's GMV, and in 2024 the marketplace already accounted for more than 40% of sales on Empik.com. Empik runs 386 stores, which also serve as popular pick-up points for online orders, and it has launched its own home brand, Empik Home.
Empik Premium
Empik Premium is Empik's subscription programme, whose main benefit is free delivery. Marketplace sellers can join Empik Premium, with Empik subsidising the cost of free delivery. Their offers get a Premium badge and more visibility, and shoppers can filter for Premium offers.
How selling on Empik works
- Free seller account. Running an account on the Empik marketplace is free. Empik earns a commission on sales.
- The seller ships orders to customers.
- Polish content mapped to Empik's categories.
- Empik Ads to promote offers where customers are already searching, with a dashboard for campaign results.
- Sales insights to compare the shop's performance with competitors.
Why Empik matters for brands
Empik has a loyal customer base that increasingly shops across many categories, and it attracts shoppers who may be hard to reach on other platforms. For a brand already on Allegro, Empik is a valuable second Polish marketplace.
How eBrands looks at Empik
eBrands works with brands on marketplaces across Europe and North America. If you are thinking about Poland and want to see how Empik could sit alongside the channels you already use, we are happy to talk it through.
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