Overview
Erli is a Polish online marketplace that has grown quickly since its launch in 2020 into what it describes as the second-largest marketplace in Poland after Allegro. It is a pure marketplace: all products are sold by third-party sellers, across categories such as home, fashion, beauty, electronics, kids and sports. For a brand selling in Poland, Erli is a growing alternative to Allegro.
Who is behind Erli
Erli was founded and is led by Adam Ciesielczyk. In 2025 it reached almost PLN 1.8 billion in gross merchandise value (GMV), with revenue up 54% and EBITDA up 75%, while the Polish e-commerce market grew about 7%. In the first half of 2025 alone, GMV grew 53.7% to PLN 829 million. Erli's mobile app is a key driver: it generated 68% of the GMV of Black Week promotional offers in 2025. In 2026 Erli filed a lawsuit against Allegro over the rules of cooperation with sellers.
What the shopper sees
- Erli PRO offers free delivery by courier and to more than 40,000 pick-up points for orders above PLN 39.
- A free returns guarantee, which Erli introduced in 2024.
- A mobile app that drives a large share of sales.
How selling on Erli works
- Simple registration. Sellers create an account, add company details in the seller panel, choose a package and add products.
- Erli Shop. Each seller can build its own branded shop page, and all products also appear in the Erli marketplace.
- Erli Campaigns help sellers promote their offers, including through Google Ads.
- Polish content and delivery to Polish customers.
- Integration through the seller panel, Erli's API or tools such as Base.com.
Why Erli matters for brands
Erli gives brands a second large Polish marketplace with fewer sellers than Allegro and strong growth. Many sellers use it to diversify away from depending on a single platform.
How eBrands looks at Erli
eBrands works with brands on marketplaces across Europe and North America. If you are thinking about Poland and want to see how Erli could sit alongside Allegro and the channels you already use, we are happy to talk it through.
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