Overview
eVitamins is a US online retailer of vitamins, supplements and natural health and beauty products. It sells brand-name products at discounted prices from its online store at evitamins.com and ships to customers in the United States and internationally. For a supplement or natural health brand, eVitamins is a specialist online channel with international reach.
Who is behind eVitamins
eVitamins is a privately held company based near Detroit, in the Shelby Township and Utica area of Michigan. It was incorporated in 1999. The company says its team includes doctors, nutritionists, dieticians and certified personal trainers who focus on health information and discounted supplements.
What the shopper sees
eVitamins offers more than 30,000 items from hundreds of brands, including multivitamins, minerals, herbs, amino acids, sports and weight management supplements, natural beauty and toiletries, and pet vitamins. It positions itself on discounts of 20% to 75% off retail prices and ships to more than 90 countries. Products are shipped from climate-controlled facilities to keep them fresh.
How brands can work with eVitamins
eVitamins is a retailer that buys products from brands and distributors and sells them online. A brand approaching eVitamins should be ready with:
- Products with existing demand, since eVitamins focuses on well-known brands.
- US supplement compliance, including FDA labelling rules for dietary supplements and evidence for structure and function claims.
- Pricing that works for a discount retailer while protecting the brand's pricing elsewhere.
- Readiness for international shipping, since eVitamins sells abroad, where supplement rules differ by country.
Why eVitamins matters for brands
eVitamins reaches price-conscious supplement shoppers in the US and many other countries, which can extend a brand's reach beyond its home market.
How eBrands looks at eVitamins
eBrands works with brands on marketplaces and retail channels across Europe and North America, and wellness is one of our core categories. If you want to see how eVitamins could sit alongside the channels you already use, we are happy to talk it through.
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