Faire

Faire is a US-based wholesale marketplace that connects independent brands with independent retailers worldwide — functioning as a digital trade show and wholesale ordering platform that has fundamentally changed how small brands reach boutique retail buyers. Founded in San Francisco in 2017, Faire has grown with remarkable speed to become the largest wholesale marketplace in the world, operating in the United States, Canada, the United Kingdom, Australia, New Zealand, and across much of Europe.

The Faire model solves a genuine pain point on both sides of the wholesale transaction. For brands, it provides access to thousands of independent retailers they would never reach through traditional trade show routes, and offers tools for managing wholesale orders, tracking payments, and analysing which products and accounts are performing. For retailers, it offers net-60 payment terms (buy now, pay 60 days later) and free returns on first orders from new brands — terms that dramatically reduce the risk of trying something new, which is the primary barrier to smaller brands getting onto retail shelves.

The brand and retailer community

Faire's community spans an enormous range of product categories: stationery and gifts, home decor, food and beverage, beauty and wellness, baby and children's, pets, apparel and accessories, and books. The typical Faire brand is an independent or emerging brand that cannot afford a large sales force and relies on the platform to reach its independent retail audience efficiently. The typical Faire retailer is a gift shop, boutique, specialty food store, or independent home goods store — the kinds of shops that have been most affected by big-box and e-commerce competition but that continue to serve as important cultural and community anchors in their local markets.