Overview
Faire is an online wholesale marketplace that connects independent brands with independent retailers, such as boutiques, gift shops, concept stores and specialty retailers. Retailers discover and order products at wholesale prices, and brands get new stockists without trade shows or sales reps. For a consumer brand that wants to grow in physical retail, Faire is one of the easiest ways to reach small retailers in North America, the UK and Europe.
Who is behind Faire
Faire was founded in 2017 and is headquartered in San Francisco. It connects more than 100,000 brands with independent retailers around the world, and its marketplace is open to brands from more than 100 countries.
How Faire works
- Brands list their products at wholesale prices, with their own minimum order and shipping policies, and ship orders to retailers.
- Retailers get benefits that lower their risk, such as payment terms of up to 60 days and free returns on first orders from a brand.
- Faire handles payment, guarantees the brand's payout and promotes brands to retailers through its marketplace.
What it costs
- Joining Faire is free.
- On orders from retailers found through the Faire marketplace, Faire charges a standard commission of 15%.
- For the first order from a new retailer, Faire adds a one-time new customer fee. In North America this is USD 10; for brands outside North America it is an extra 10% referral fee, so the first order costs 25%.
- Orders from retailers the brand brings itself, through its Faire Direct link, carry 0% commission.
- A payment processing fee applies to each payout and depends on how quickly the brand wants to be paid.
What a brand needs to succeed on Faire
- Wholesale pricing that leaves room for the retailer's margin, typically at least double the wholesale price at retail.
- Strong product photos and descriptions that help retailers picture the product in their shop.
- Sensible order minimums for small retailers.
- Reliable shipping to retailers in the markets the brand serves.
- Outreach with Faire Direct, inviting existing and new stockists to order commission-free.
Why Faire matters for brands
Independent retail is hard to reach one shop at a time. Faire bundles thousands of small retailers into one channel, with payment security and tools that make wholesale simpler for both sides.
How eBrands looks at Faire
eBrands sells its brands to independent retailers through Faire and works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Faire could grow your wholesale business, we are happy to talk it through.
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