Overview
Farmacia Loreto Gallo is one of Italy's best-known online pharmacies. At farmacialoreto.it, it sells over-the-counter medicines, supplements, cosmetics, baby products, medical devices, gluten-free food and veterinary products to customers across Italy. For a health, beauty or wellness brand, it is one of the leading online pharmacy channels in Italy.
Who is behind Farmacia Loreto Gallo
Farmacia Loreto Gallo grew out of a traditional family pharmacy in Naples. Umberto Gallo, its CEO, took the pharmacy online early, at a time when few others were selling pharmacy products on the internet. It is part of the Farmacie Italiane group, which is backed by the infrastructure investment fund F2i, and it has around 80 employees. Forbes Italia reported in 2021 that it had more than EUR 20 million in annual revenue and about one million website visitors a month, placing it among the leading online pharmacies in Italy.
What the shopper sees
- A very wide range, which Forbes Italia put at more than 170,000 products.
- Fast delivery across Italy with express couriers, and a local delivery service in the Naples area.
- Click and collect in pharmacies of its network across Italy.
- Loreto Premium, a subscription with extra benefits and free consultations with a pharmacist through its Click Life service.
- Loyalty points and regular promotions.
How brands can work with Farmacia Loreto Gallo
Farmacia Loreto Gallo is a pharmacy retailer that buys products from brands and distributors. A brand approaching it should be ready with:
- Products that fit an Italian pharmacy and parapharmacy range.
- Full Italian and EU compliance for the product type, such as cosmetics, food supplements or medical devices.
- Italian labelling and product content.
- Promotional support, since offers and discounts are central to online pharmacy sales.
A note on fake websites
Farmacia Loreto Gallo has warned customers about fake websites and social pages using its name and logo. Its only official site is farmacialoreto.it.
How eBrands looks at Farmacia Loreto Gallo
eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty and wellness are core categories for us. If you want to see how Farmacia Loreto Gallo could sit alongside the channels you already use in Italy, we are happy to talk it through.
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