Overview
Farmacosmo is an Italian online parapharmacy based in Naples, selling health, beauty, personal care, baby, supplement and wellness products at farmacosmo.it. It is the heart of a group that also runs other online shops, such as Bau Cosmesi and ProfumeriaWeb, and physical pharmacies. For a beauty or health brand, Farmacosmo is one of the established online parapharmacies in Italy.
Who is behind Farmacosmo
Farmacosmo S.p.A. is a Naples-based company in the health, pharma and beauty sector, led by its founder, president and CEO Fabio de Concilio. It is listed on the Italian stock market for growing companies. Farmacosmo has expanded through acquisitions, including the online perfumery ProfumeriaWeb in 2022, and it runs its own logistics company, Farmacosmo Logistics. It has also opened physical pharmacies under the Farmacosmo brand, which act as pick-up and return points for online orders, and it has developed nutraceutical products with a partner laboratory. According to company registry data, its latest reported revenue was about EUR 35 million.
Online first
Online retail is Farmacosmo's main business: it makes up more than 70% of revenue, while the company has reduced its B2B sales. In 2023 the group handled around 600,000 orders in the first nine months of the year, online and offline. Its shops share one logistics centre for picking, packing and delivery.
How brands can work with Farmacosmo
Farmacosmo is a retailer that buys products from brands and distributors and sells them through its online shops and pharmacies. A brand approaching Farmacosmo should be ready with:
- Products that fit a parapharmacy, beauty or perfumery range.
- Italian and EU compliance, such as cosmetics or food supplement rules.
- Italian product content and labelling.
- Competitive pricing and promotional support for online sales.
Why Farmacosmo matters for brands
Farmacosmo combines several specialist online shops with physical pharmacies, giving brands access to Italian shoppers across parapharmacy, beauty and perfumery through one group.
How eBrands looks at Farmacosmo
eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty and wellness are core categories for us. If you want to see how Farmacosmo could sit alongside the channels you already use in Italy, we are happy to talk it through.
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