Overview
Fashion Days is one of the leading online fashion retailers in Central and Eastern Europe, selling clothing, shoes, accessories and beauty to shoppers in Romania, Bulgaria and Hungary. It is part of the eMAG group and runs the fashion business for both fashiondays.ro and eMAG. For a fashion, footwear or beauty brand, Fashion Days is a key route to shoppers in these three markets.
Who is behind Fashion Days
Fashion Days was founded in 2009 by Swiss entrepreneurs and has been part of the Naspers group, now Prosus, since 2011. eMAG later took over Fashion Days, and it became the fashion arm of eMAG's e-commerce business, managing both its own platform and eMAG's fashion category. eMAG's other businesses include the delivery company Sameday, the marketplace eMAG and the food delivery app Tazz.
What the shopper sees
Fashion Days sells a wide range of international and local fashion brands. During its Black Friday 2025 sale it received more than 429,000 orders across Romania, Bulgaria and Hungary, with more than 981,000 products ordered, and the number of products sold in Romania grew 20% year on year. Orders ship from what Fashion Days describes as the largest warehouse in Central and Eastern Europe, running entirely on green energy, and customers can collect parcels from a network of more than 7,600 lockers.
How brands can work with Fashion Days
- As a supplier to Fashion Days, which buys and sells products online.
- As a marketplace seller. Fashion Days also runs a fashion and beauty marketplace in Romania, which sellers can connect to through integration tools to import catalogues, sync stock and receive orders.
A brand considering Fashion Days should be ready with:
- Romanian, Bulgarian and Hungarian content, or the ability to localise product data.
- Strong images and size information for fashion shoppers.
- EU compliance, such as textile labelling and cosmetics rules.
- Competitive pricing for the CEE market.
Why Fashion Days matters for brands
Fashion Days combines a strong fashion audience with eMAG's logistics and delivery network, which gives brands fast reach into three growing markets.
How eBrands looks at Fashion Days
eBrands works with brands on marketplaces across Europe and North America, and sells on eMAG in Romania. If you want to see how Fashion Days could sit alongside the channels you already use in Central and Eastern Europe, we are happy to talk it through.
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