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Overview
Fieldfolio is an Australian online wholesale marketplace that connects brands and wholesalers with independent retailers across Australia and New Zealand. Retailers browse and order products from many suppliers in one place, and brands use Fieldfolio to manage wholesale orders and find new stockists. For a consumer brand that wants to grow in Australian and New Zealand independent retail, Fieldfolio is a local alternative to Faire.
Who is behind Fieldfolio
Fieldfolio describes itself as Australia's number one wholesale marketplace. It lists more than 275,000 products from more than 1,000 wholesalers and brands. Fieldfolio has reported around 28,000 registered retailers, with more than 1,000 new retail buyers joining every month, and it says it has the largest network of independent sales reps in Australia.
How Fieldfolio works
- Brands and wholesalers publish their wholesale catalogues, and retail buyers order online.
- Sales reps can use Fieldfolio to take orders from their retail accounts.
- Retailers discover new brands and reorder from existing suppliers through one platform.
What it costs
In 2023 Fieldfolio switched to a pricing model aimed at sellers: product listings became free, with no monthly subscription. Instead, sellers pay a fixed fee per order, which was set at AUD 5.95 excluding GST, and only the first 50 orders each month are billed. Fieldfolio positioned this as an alternative to percentage-based commissions on other platforms. Brands should check the current pricing with Fieldfolio.
What a brand needs
- Stock in Australia or New Zealand, or reliable shipping to retailers there.
- Wholesale pricing that leaves retailers a healthy margin.
- Strong product photos and descriptions.
- Compliance with Australian and New Zealand product rules for the category.
Why Fieldfolio matters for brands
Fieldfolio bundles a large network of independent retailers and sales reps in Australia and New Zealand into one wholesale channel, with pricing that does not take a percentage of each order.
How eBrands looks at Fieldfolio
eBrands works with brands on marketplaces and retail channels across Europe, North America and beyond, including wholesale platforms. If you are thinking about Australia or New Zealand and want to see whether Fieldfolio fits your plans, we are happy to talk it through.
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