Overview
Heureka is the leading price comparison and online shopping advisor in the Czech Republic and Slovakia, and part of Heureka Group, which describes itself as the largest group of price comparison platforms in Europe. Its sites help shoppers compare products, prices and shops across Central and Eastern Europe. For a brand selling online in the region, Heureka is a key place to be visible when shoppers compare offers.
Who is behind Heureka
Heureka.cz was founded in the Czech Republic in 2007. Heureka Group now runs price comparison sites in nine countries: Heureka in the Czech Republic and Slovakia, Árukereső.hu in Hungary, Compari.ro in Romania, Pazaruvaj.com in Bulgaria, Ceneje.si in Slovenia, Jeftinije.hr in Croatia, and Idealno in Serbia and Bosnia and Herzegovina. Its sites attract close to 50 million visits a month and connect shoppers with more than 55,000 e-shops. The investment group PPF holds a 50% stake. Romania and Bulgaria are its two main growth markets.
What Heureka offers
- Price comparison. E-shops send product feeds, and Heureka shows their offers on product pages where shoppers compare prices, delivery and reviews.
- Cost-per-click advertising. Shops pay when shoppers click through, and can bid for better visibility on product pages.
- Verified by Customers. Heureka's review and trust programme, which helps shops build credibility.
- Heureka Marketplace. In the Czech Republic and Slovakia, shoppers can also buy directly on Heureka from participating shops.
- Real Discounts. A feature that lets shoppers check whether a shop's discount is genuine.
- Google CSS partner. Heureka is a Premium partner of Google's Comparison Shopping Service programme.
What a brand needs
- A webshop or marketplace presence that sells in the relevant country, in the local language and currency.
- A clean product feed that meets Heureka's requirements for each country.
- Competitive prices and good reviews, since shoppers compare them directly.
Why Heureka matters for brands
In Central and Eastern Europe, many shoppers start on a price comparison site. Being visible on Heureka Group's sites helps brands and shops win those shoppers.
How eBrands looks at Heureka
eBrands works with brands on marketplaces and webshops across Europe and North America. If you want to see how Heureka could support your sales in Central and Eastern Europe, we are happy to talk it through.
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