Overview
Hood.de is one of Germany's longest-running online marketplaces, where business and private sellers offer products at fixed prices or through auctions. It positions itself as a fair, low-fee alternative to the largest marketplaces, especially for smaller sellers. For a brand selling in Germany, Hood.de is a low-cost additional channel, though with far less traffic than Amazon, eBay or Kaufland.
Who is behind Hood.de
Hood.de was founded around 1999 by Ryan Hood, then a student, who wanted an alternative to the fees and service of the big marketplaces. In February 2024 The Platform Group, a German operator of online platforms, acquired Hood.de. At the time, the marketplace had about 5,000 business sellers. Since the takeover, Hood.de has modernised its look, added new interfaces for sellers and invested in marketing, while promising to keep its low selling fees.
How selling on Hood.de works
- No listing fees. Hood.de does not charge fees for listing products.
- Low selling fees. Business sellers pay low fees compared with larger marketplaces, and Hood.de offers a low-price guarantee on its selling fees.
- Fixed prices and auctions. Sellers can use both formats.
- Own shop pages that sellers can design.
- German focus. The marketplace and its customer service are focused on Germany.
- Integration through Hood.de's API and many middleware providers.
What a brand should think about
- Limited reach. Hood.de has much less traffic than the largest German marketplaces, so expected sales are modest.
- Low cost makes it easy to test with an existing product feed.
- German content and compliance are needed, as on any German marketplace.
Why Hood.de matters for brands
Hood.de can add incremental sales in Germany with very little cost or effort, especially for niche products. It works best as a supplement to larger German channels.
How eBrands looks at Hood.de
eBrands works with brands on marketplaces across Europe and North America and helps them focus on the channels that matter most. If you want to see whether Hood.de is worth adding to your German channel mix, we are happy to talk it through.
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