Overview
IBS.it is Italy's largest and oldest online bookstore, selling books, ebooks, music, film, games and other cultural products. It also runs a marketplace where professional sellers offer products to its customers, and it has expanded into categories beyond books. For a brand in books, culture, games, stationery or gifts, IBS.it is a specialist Italian channel.
Who is behind IBS.it
IBS.it went online on 03.06.1998 and sold its first book within 35 minutes. Since 2017 it has been part of a joint venture with lafeltrinelli.it and libraccio.it, formed by the Feltrinelli group (50.1%), Messaggerie Italiane (46.9%) and the Libraccio group (3%), to build Italy's leading e-commerce platform for cultural products. The three sites keep their own identities but share logistics, purchasing, supplier management and IT. The Feltrinelli group had revenue of EUR 511 million in 2023, and online sales through IBS, Libraccio and feltrinelli.it make up around a quarter of it.
The IBS.it marketplace
IBS.it opened as a marketplace around 2017, both to widen its book range and to add new categories. It is a specialist marketplace with a strong cultural identity, so sellers should focus on relevant catalogues, accurate product data, reliable stock and Italian content.
How selling on IBS.it works
- Professional sellers with an Italian or EU VAT number apply, and IBS.it confirms their eligibility.
- Italian content and accurate metadata for each product.
- Reliable stock updates and delivery to Italian customers.
- Integration through IBS.it's seller platform, its API or tools such as Lengow.
Why IBS.it matters for brands
IBS.it reaches Italian shoppers who buy books and cultural products online and trust the IBS, Feltrinelli and Libraccio names. It suits brands with products that fit that audience.
How eBrands looks at IBS.it
eBrands works with brands on marketplaces across Europe and North America. If you want to see whether IBS.it fits your plans for Italy, we are happy to talk it through.
Useful links
Ready to go global?
Let us show you how eBrands can take your brand to every market that matters.