Overview
Intersport is one of the world's largest sporting goods retail groups, made up of independent sports retailers that trade under a shared brand. In Germany, its home market, Intersport is the largest sports retail group, with around 700 retailers and more than 1,400 stores, and an online shop with its own marketplace at intersport.de. For a sports brand, Intersport is a major route to German and European sports shoppers.
Who is behind Intersport
Intersport International Corporation, based in Bern, Switzerland, coordinates the group, which is active in 40 countries with about 5,260 stores. In 2025 it reported worldwide omnichannel sales of EUR 14.1 billion. Intersport Deutschland, a cooperative based in Heilbronn, had sales of EUR 3.46 billion in 2024/25. It plans to grow to about EUR 6 billion and a market share of more than 30% by 2030, opening at least 100 new stores, including a new Superstore format.
Online and the marketplace
Intersport Deutschland's own online shop, intersport.de, grew 19% in 2024/25, much faster than the market. Intersport has said it will keep investing in its online marketplace and digital capabilities, and it links its retailers' stores and customer data to the platform.
How brands can work with Intersport
- As a supplier to the Intersport buying group and its member retailers.
- Through the online marketplace on intersport.de, where partners can offer products to German shoppers.
A brand considering Intersport should be ready with:
- Sports products with clear performance benefits, especially in growth areas such as running and fitness.
- German product content and detailed sizing information.
- Reliable supply for stores and online orders.
- EU product compliance for the category.
Why Intersport matters for brands
Intersport combines a dense network of local sports stores with a fast-growing online business, giving sports brands strong reach in Germany and many other countries.
How eBrands looks at Intersport
eBrands works with brands on marketplaces and retail channels across Europe and North America, and sports is one of our core categories. If you have a sports brand and want to see how Intersport could sit alongside the channels you already use, we are happy to talk it through.
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