JOOR

JOOR is the leading digital wholesale platform for the fashion industry. Fashion, footwear, accessories and lifestyle brands use it to present collections, take wholesale orders and manage payments, while retail buyers use it to discover brands and place orders. For a fashion brand selling wholesale, especially to department stores and boutiques worldwide, JOOR is often the industry standard.

Who is behind JOOR

JOOR was founded in New York in 2010. It says it connects more than 14,000 brands with more than 650,000 retail buyers in 150 countries, and has processed more than USD 100 billion in wholesale transactions. JOOR works with luxury and contemporary brands as well as large retailers.

What JOOR offers

• Digital showrooms and linesheets where buyers view collections and place orders.
• Order management and analytics for brands and their sales teams.
• JOOR Pay. Launched in 2022, it lets brands accept payments in 135 currencies with fast payouts, while retailers can pay later on 60-day terms. JOOR acts as the merchant of record for these payments.
• JOOR Passport, its digital trade show platform.
• JOOR Discover, a B2B wholesale marketplace launched in 2025 to help brands and retailers find each other.

What a brand needs

• Seasonal collections and wholesale terms ready for professional buyers.
• Strong imagery and product data for digital linesheets.
• A budget for the platform, since JOOR is a subscription-based software platform for brands.
• Production and fulfilment capacity for wholesale orders.

Why JOOR matters for brands

Many leading fashion retailers place their wholesale orders on JOOR, so being on the platform makes it easier for buyers to work with a brand.

How eBrands looks at JOOR

eBrands works with brands on marketplaces and retail channels across Europe and North America, including wholesale. If you want to see how JOOR could support your fashion wholesale business, we are happy to talk it through.

Useful links

• JOOR
• JOOR: 15 years of wholesale innovation