Overview
Kogan.com is one of Australia's largest online retailers, selling electronics, home appliances, furniture, toys and many other products, both its own brands and products from third-party sellers on the Kogan Marketplace. It also owns Mighty Ape in New Zealand. For a brand that wants to reach Australian and New Zealand shoppers online, Kogan is one of the main marketplaces besides Amazon.
Who is behind Kogan.com
Kogan.com was founded by Ruslan Kogan and is listed on the Australian Securities Exchange. In the year to 30.06.2025 its gross sales grew 15.1% to AUD 930.9 million and revenue grew 6.2% to AUD 488.1 million. Group active customers grew 35% to 3.5 million. The company reported a net loss because of a AUD 46.3 million write-down on Mighty Ape. In the half year to December 2025, gross sales grew 16% to AUD 572.4 million, and Kogan Marketplace reported record results.
Kogan Marketplace and Mighty Ape
Kogan Marketplace revenue grew 34% to AUD 29.4 million in 2024/25, driven by more marketing and better seller relationships. Kogan has also launched the Mighty Ape Marketplace in New Zealand, which attracts both existing Kogan sellers and new local sellers. Kogan's paid membership, Kogan First, contributed more than 10% of revenue.
How selling on Kogan works
- Marketplace sellers list products on Kogan.com and fulfil orders to Australian customers.
- New Zealand reach through the Mighty Ape Marketplace.
- Competitive pricing, since Kogan is known for value.
- Australian compliance for each category, such as electrical safety standards.
Why Kogan matters for brands
Kogan has a large, growing customer base in Australia and New Zealand, and its marketplace offers a route into both countries.
How eBrands looks at Kogan.com
eBrands works with brands on marketplaces and retail channels across Europe, North America and beyond. If you are thinking about Australia and New Zealand and want to see whether Kogan fits your plans, we are happy to talk it through.
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