Overview
Kohl's is one of the largest department store chains in the United States, with around 1,150 stores in 49 states and a large online business at kohls.com. It sells apparel, footwear, home, beauty and accessories to value-focused families. For a brand that wants national reach in US retail, especially in beauty, home and family categories, Kohl's is a major channel.
Who is behind Kohl's
Kohl's is based in Menomonee Falls, Wisconsin, and listed on the New York Stock Exchange. Its net sales fell about 4% in fiscal 2025, part of a multi-year decline, while the company worked on a turnaround. Its brightest spot is beauty: Sephora at Kohl's is now in nearly every store, and the accessories category, which includes Sephora, grew to USD 3.1 billion in sales, or 21% of the total. Kohl's also added "impulse" queuing lines with small items, which have driven strong sales growth.
What the shopper sees
Kohl's combines national brands, private labels, Sephora beauty shops, promotions such as Kohl's Cash, and store services like buy online, pick up in store.
How brands can work with Kohl's
Kohl's works with brands as a retailer that buys products for its stores and website. A brand approaching Kohl's should be ready with:
- Products for value-focused families, in categories such as home, apparel, accessories or gifts.
- Wholesale pricing that works with Kohl's frequent promotions.
- US logistics and Kohl's vendor requirements, including labelling and shipping standards.
- Capacity to supply a large store network.
Why Kohl's matters for brands
Kohl's reaches millions of US families through stores and online, and its beauty business with Sephora has made it a more important channel for beauty brands.
How eBrands looks at Kohl's
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Kohl's could fit your US plans, we are happy to talk it through.
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