Overview
LA Showroom (LAShowroom.com) is a US online wholesale marketplace for fashion. It connects apparel, footwear and accessories manufacturers and brands, many of them from the Los Angeles fashion industry, with retail buyers from boutiques and online stores. For a fashion brand selling wholesale in the US, LA Showroom is one of the established online B2B channels.
Who is behind LA Showroom
LA Showroom has been online since the early 2000s, when it launched from Los Angeles with the goal of creating an online marketplace for the garment industry where buyers and sellers could connect. The LA Showroom trademark is held by Phlox Design, Inc. Los Angeles is the largest wholesale apparel market on the US West Coast, with around 1,000 wholesale and showroom businesses in its Fashion District.
How LA Showroom works
- Vendors set up online showrooms with their collections, prices and images.
- Buyers are professional retailers, such as boutique owners and online resellers, who browse and order wholesale.
- Access control. Vendors can review buyers' profiles and approve them before they see collections, which keeps the platform a professional wholesale environment.
- Categories include women's, men's and children's fashion, accessories and footwear.
What a brand needs
- Wholesale pricing and order minimums that suit boutiques and online resellers.
- Fast-moving collections, since many buyers look for current and "immediate" goods.
- Good product photography.
- US stock and shipping to retailers.
Why LA Showroom matters for brands
LA Showroom gives fashion brands an online route to the many independent retailers who buy from the Los Angeles wholesale market, without needing a physical showroom.
How eBrands looks at LA Showroom
eBrands works with brands on marketplaces and retail channels across Europe and North America, including wholesale platforms. If you have a fashion brand and want to see whether LA Showroom fits your US wholesale plans, we are happy to talk it through.
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