Overview
Leroy Merlin is one of Europe's largest home improvement and garden retailers, with large stores and fast-growing marketplaces in France, Spain, Italy, Portugal and Poland. It is part of the French group Adeo. For a DIY, garden, home or décor brand, Leroy Merlin is one of the most important channels in Southern and Western Europe.
Who is behind Leroy Merlin
Leroy Merlin was founded in France in 1923 and is headquartered in Lezennes, near Lille. It belongs to Adeo, the world's third-largest DIY and home improvement retailer, owned by the Mulliez family. In France, Adeo's DIY brands, Leroy Merlin, Weldom and Bricoman, had sales of EUR 11.1 billion in 2025 and about 51% of the French DIY store market. Leroy Merlin has 141 stores in France and around 19 million unique visitors a month on its French website.
The Leroy Merlin marketplace
Leroy Merlin launched its marketplace in France at the end of 2020, built on Mirakl, and it now offers more than 3 million products from sellers next to Leroy Merlin's own catalogue. According to e-commerce research firm ECDB, third-party sellers made up about 40% of Leroy Merlin's online GMV in 2025. The Adeo marketplace serves Leroy Merlin France, Spain, Portugal and Italy, as well as Bricoman, from one seller account, while Poland runs separately.
How selling on Leroy Merlin works
- Professional home and DIY sellers. Sellers must be registered businesses in the home sector, master B2C delivery and customer service, and commit to Leroy Merlin's quality charter.
- Separate prices and VAT per country. Offers are set per channel.
- High product data quality, with complete attributes and local-language content.
- Service quality scoring. Leroy Merlin measures seller performance and can apply sanctions when standards slip.
- French eco-fees and EU compliance for each category.
Why Leroy Merlin matters for brands
Leroy Merlin is the market leader in French DIY and one of the strongest home improvement brands in Europe. Its multi-country marketplace lets brands reach several markets through one account.
How eBrands looks at Leroy Merlin
eBrands sells on the Adeo marketplace and works with brands on marketplaces across Europe and North America. If you have a home, garden or DIY brand and want to see how Leroy Merlin could sit alongside the channels you already use, we are happy to talk it through.
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