Overview
Mable is a US online wholesale platform for food and beverage, connecting emerging specialty food and drink brands with independent grocers, convenience stores, health food stores and regional distributors. Retailers discover and order products in one place, and brands ship orders directly to stores. For a food, beverage or wellness brand that wants to reach US independent grocery, Mable is a specialist wholesale channel.
Who is behind Mable
Mable Wholesale, Inc. was founded in 2019 by Arik Keller and is based in Boston. It started as a two-sided marketplace to help independent grocers buy from emerging brands and small regional businesses, and later added solutions for distributors. For example, the large US distributor McLane runs an Emerging Brands programme powered by Mable, which lets brands receive orders from retailers in McLane's network.
How Mable works
- Dropship wholesale. Brands ship orders directly to stores, typically within about two days and with low order minimums.
- Discovery tools. Retailers can filter by region, state, category, diet and brand values.
- Distributor marketplaces. Distributors can use Mable to offer brands to their customers, and brands can join these distributor-specific marketplaces for a fee.
- Retailer app with features such as barcode scanning for in-aisle reordering.
What it costs
According to trade publication Nosh, brands pay a one-time onboarding fee of about USD 500 to 1,000. Shopify reports that Mable takes a commission of 12.5% on new wholesale accounts.
What a brand needs
- US food and beverage compliance, including FDA labelling and food safety requirements.
- US stock and shipping to stores.
- Wholesale pricing that works for independent grocers.
How eBrands looks at Mable
eBrands works with brands on marketplaces and retail channels across Europe and North America, including wholesale. If you have a food or wellness brand and want to see whether Mable fits your US plans, we are happy to talk it through.
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