Overview
Macy's is one of the best-known department store chains in the United States, selling fashion, beauty, home and accessories in stores and at macys.com. Macy's, Inc. also owns the luxury department store Bloomingdale's and the beauty chain Bluemercury. Its curated online marketplace lets selected third-party brands and sellers reach Macy's customers. For a brand that wants to reach US department store shoppers, Macy's is one of the most important channels.
Who is behind Macy's
Macy's, Inc. is listed on the New York Stock Exchange. In fiscal 2025, which ended on 31.01.2026, it had net sales of USD 21.8 billion and returned to positive comparable sales growth of 1.5%, measured on an owned-plus-licensed-plus-marketplace basis. Under its "Bold New Chapter" strategy, Macy's is closing underperforming stores, investing in its best stores, and growing its luxury brands: Bloomingdale's comparable sales rose 7.4% in 2025, and Bluemercury recorded its sixth consecutive year of growth.
The Macy's marketplace
Macy's runs a curated online marketplace powered by Mirakl, which adds products from third-party sellers to its own range. Macy's includes marketplace sales in its comparable sales figures, which shows how important the marketplace has become to its business.
How brands can work with Macy's
- As a supplier to Macy's stores and website.
- As a marketplace seller, offering products directly to Macy's online customers.
A brand considering Macy's should be ready with:
- Products that fit a department store range, such as fashion, beauty, home and accessories.
- US logistics and returns.
- High-quality product content.
- A Mirakl connection for the marketplace, directly or through a multichannel tool.
Why Macy's matters for brands
Macy's reaches a very large US customer base, and its marketplace offers a way to sell to them without traditional department store buying.
How eBrands looks at Macy's
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Macy's could fit your US plans, we are happy to talk it through.
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