Overview
MakerPlace by Michaels is a US online marketplace for handmade goods, run by Michaels, North America's largest arts and crafts retailer. Makers sell handmade products such as home décor, jewellery, fine art and woodwork, as well as virtual classes and how-to guides. For a handmade brand or maker in the US, MakerPlace is a lower-fee alternative to Etsy.
Who is behind MakerPlace
Michaels, based in Irving, Texas, launched MakerPlace in November 2023 after a three-month test. At launch it already had hundreds of thousands of listings. It runs on its own website, separate from michaels.com, where Michaels also runs a separate marketplace for high-volume sellers of craft supplies and décor, launched in February 2023. Michaels has since run its first brand campaign for MakerPlace, "Respect the Handmade", and piloted selling MakerPlace products in selected Michaels stores.
How selling on MakerPlace works
- Free listings. Sellers don't pay to list products.
- Low referral fees on sales, which Michaels positions as lower than Etsy's.
- Membership tiers. Sellers choose between Basic and Professional memberships with different fees and features.
- More ways to earn. Sellers can sell virtual classes and how-to guides, and earn commission when customers buy supplies from Michaels through their guides.
- In-store opportunities. Selected sellers are invited to sell in their local Michaels store.
- Handmade only. MakerPlace focuses on genuinely handmade products.
What a brand needs
- Handmade products made by the seller.
- US shipping to customers.
- Good photos and descriptions.
How eBrands looks at MakerPlace
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see whether MakerPlace fits your plans, we are happy to talk it through. See also our Etsy page.
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