Overview
ManoMano is Europe's leading online marketplace dedicated to DIY, home improvement and gardening. It operates in six countries, France, Belgium, Spain, Italy, Germany and the UK, and is a pure third-party marketplace: all products are sold by partner sellers. For a DIY, tools, garden or home brand, ManoMano is a specialist route to European shoppers and tradespeople.
Who is behind ManoMano
ManoMano was founded in Paris in 2013. It grew fast during the pandemic, reaching about EUR 1.2 billion in business volume and a USD 2.6 billion valuation in 2021. As the DIY market cooled, its business volume fell to about EUR 1.0 billion in 2024, and it restructured, cutting around 230 jobs. According to e-commerce research firm ECDB, ManoMano's GMV was about USD 1.2 billion in 2025, with France making up 62% and DIY 57% of sales. ManoMano does not hold stock or compete with its sellers in DIY categories.
Selling to consumers and professionals
- ManoMano for consumers, with DIY, garden, home and furniture products.
- ManoManoPro, launched in 2019, a B2B platform for tradespeople and construction professionals in all six countries, with more than 600,000 products.
- ManoExpress, a fulfilment service that gives products a fast-delivery label and better visibility.
How selling on ManoMano works
- Selective. Access is not automatic, and ManoMano only accepts products within its home, DIY and garden scope.
- Professional sellers only, with a registered business in France or elsewhere in Europe.
- Commission per sale, which depends on the category.
- Local-language content for each country.
- Integration through ManoMano's tools or multichannel platforms such as Lengow.
Why ManoMano matters for brands
ManoMano gives DIY and home brands a focused audience in six European countries through one marketplace, plus a growing B2B channel for professionals.
How eBrands looks at ManoMano
eBrands works with brands on marketplaces across Europe and North America. If you have a DIY, garden or home brand and want to see how ManoMano could sit alongside the channels you already use, we are happy to talk it through.
Useful links
Ready to go global?
Let us show you how eBrands can take your brand to every market that matters.