Marks & Spencer

Marks & Spencer (M&S) is one of Britain's best-known retailers, selling clothing, home, beauty and food in stores across the UK and online. Through its "Brands at M&S" platform, it sells selected third-party brands on marksandspencer.com and in some stores, next to its own ranges. For a fashion, lingerie, beauty or home brand, Brands at M&S is a curated route to M&S's large UK customer base.

Who is behind Marks & Spencer

M&S is listed on the London Stock Exchange and serves more than 30 million customers. It launched Brands at M&S in 2021 as part of its plan to grow online, after its first third-party brand, Nobody's Child, went live in 2020. By 2025 it had more than 100 brands on the platform, including Calvin Klein, Tommy Hilfiger, Whistles, Hush, Seasalt, Joules, Ted Baker, Superdry and Sloggi. Womenswear is its best-performing third-party category, and third-party underwear sales grew 21% in a year.

How Brands at M&S works

• Curated. M&S says curated choice is key, rather than a huge number of brands.
• Flexible models. Partnerships range from wholesale agreements to exclusive collaborations and pop-ups in stores.
• Complementary brands. M&S looks for credible, fashion-led brands that complement its own ranges.
• Cross-shopping. Most customers who buy a third-party brand at M&S also buy M&S's own products.

What a brand needs

• A credible, well-known or fast-growing brand that fits M&S's customers.
• UK stock and fulfilment that meet M&S's standards.
• Strong product content and imagery.
• UK compliance for each category.

Why M&S matters for brands

M&S has one of the largest and most loyal customer bases in the UK, and Brands at M&S gives selected brands access to it.

How eBrands looks at Marks & Spencer

eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see whether Brands at M&S fits your UK plans, we are happy to talk it through.

Useful links

• Marks & Spencer
• TheIndustry.fashion: Brands at M&S grows past 100 brands