Overview
Marktplaats is the largest online classifieds and trading platform in the Netherlands, where private and business sellers offer new and used products, from clothing and furniture to electronics, cars and services. It has more than 8 million unique visitors a month and around 18.7 million live ads at any time. For a brand, Marktplaats is a way to reach a very large Dutch audience, especially for outlet, refurbished or larger items.
Who is behind Marktplaats
Marktplaats was founded in 1999 and is based in Amsterdam. eBay bought it in 2004 and sold its classifieds business, including Marktplaats, to Adevinta in 2020. Adevinta, which was taken private in 2024 by a consortium led by Permira and Blackstone, runs more than 25 marketplaces in 10 countries, including 2dehands in Belgium and Leboncoin in France. See also our 2dehands page.
How Marktplaats works
- Classified ads. Sellers place ads in more than 1,800 subcategories, and buyers contact them.
- Direct buying and payment. Marktplaats offers "Direct Kopen" and payment through the platform, with buyer protection.
- Shipping. "Verzenden via Marktplaats" lets buyers and sellers arrange and track shipments with carriers such as PostNL.
- Business sellers. Companies can open business accounts with paid options to promote their ads.
- Netherlands-focused. Marktplaats is a national Dutch platform.
What a brand should think about
- Fit. Marktplaats works best for products where shoppers compare offers locally, such as refurbished, outlet or larger items.
- Positioning, since ads appear next to private and second-hand sellers.
- Dutch content and delivery in the Netherlands.
How eBrands looks at Marktplaats
eBrands works with brands on marketplaces across Europe and North America. If you want to see whether Marktplaats fits your Dutch channel plan, we are happy to talk it through.
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