Overview
Meijer is a family-owned supercenter chain in the US Midwest, combining a full grocery store with clothing, home, electronics, toys, pharmacy and general merchandise under one roof. Besides its stores and online shopping at meijer.com, it runs Meijer Marketplace, a curated online marketplace for third-party sellers. For a brand that wants to reach Midwestern families, Meijer is an important regional retailer.
Who is behind Meijer
Meijer is headquartered in Grand Rapids, Michigan, and has been owned by the Meijer family since it was founded in 1934. It operates supercenters and smaller-format stores across Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin, and is known for its mPerks rewards programme and pickup and delivery services.
Meijer Marketplace
Meijer runs a curated online marketplace on meijer.com and in its mobile apps, which lets selected third-party sellers offer products that expand Meijer's online range. Meijer's job descriptions describe the marketplace as a key part of its digital transformation and refer to Mirakl as its marketplace platform. Approved sellers go through an onboarding process that includes seller registration, KYC and payment setup, catalogue creation, offer setup, shipping and returns.
How brands can work with Meijer
- As a supplier to Meijer's stores and website.
- As a Meijer Marketplace seller, if approved under its curated marketplace strategy.
A brand considering Meijer should be ready with:
- Products that fit a family supercenter, such as home, toys, sports, health and beauty or electronics.
- US fulfilment and returns for marketplace orders.
- Strong product content and competitive pricing for value-focused shoppers.
- US product compliance for each category.
Why Meijer matters for brands
Meijer has a loyal customer base in the Midwest, and its marketplace gives brands access to those shoppers online without a store listing.
How eBrands looks at Meijer
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see whether Meijer fits your US plans, we are happy to talk it through.
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