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Overview
Mirakl Connect is a platform from Mirakl, the leading provider of marketplace software, that helps brands and sellers manage their listings and sales across many online marketplaces from one place. It connects sellers to the large network of retailer marketplaces that run on Mirakl's technology in Europe and North America. For a brand that wants to sell on several retailer marketplaces, Mirakl Connect can simplify onboarding and day-to-day management.
Who is behind Mirakl
Mirakl was founded in Paris in 2012 by Philippe Corrot and Adrien Nussenbaum, who had earlier helped launch the Fnac marketplace. Mirakl provides marketplace, dropship, retail media and multichannel commerce software to retailers and B2B companies. It has around 450 enterprise customers, including Macy's, Decathlon, ASOS, Carrefour, Best Buy and Ulta Beauty, and in 2025 it added 45 new customers, including John Lewis. In 2025 marketplace and dropship activity on Mirakl's platform reached about USD 15 billion in gross merchandise value, up 31%. Mirakl's recurring revenue grew 23% to USD 218 million, and the company reached full-year profitability for the first time.
What Mirakl Connect does
Mirakl launched Mirakl Connect in 2024 to help brands and sellers manage product listings and sales across multiple online marketplaces. It connects to a network of more than 100,000 marketplace sellers and brands, and it generated USD 11.7 million in annual recurring revenue within its first year. For sellers, it offers a central place to discover and join Mirakl-powered marketplaces, manage catalogues and offers, and track orders. For retailers, it is a way to find and recruit quality sellers for their marketplaces.
Mirakl-powered marketplaces
Many of the retailer marketplaces described on our channel pages run on Mirakl, including Decathlon, Carrefour, B&Q, Leroy Merlin, Macy's, John Lewis, Kruidvat, Fnac Darty and many more. Because these marketplaces share the same underlying technology, sellers can reuse much of their setup when expanding from one to another.
Mirakl Ads
Mirakl also runs Mirakl Ads, a retail media platform that lets marketplace sellers buy sponsored placements across Mirakl-powered retailer sites. Mirakl Ads grew 258% to USD 12.7 million in 2025.
What a brand should think about
- Each retailer still decides. Retailers keep control over which sellers and products they accept, so a brand still needs to meet each marketplace's criteria.
- Product data quality matters across all marketplaces, since each has its own category and attribute requirements.
- Operations at scale. Selling on several marketplaces requires reliable stock, fulfilment and customer service in each country.
Why Mirakl Connect matters for brands
Retailer marketplaces are one of the fastest-growing parts of European and US e-commerce. Mirakl Connect gives brands a more efficient way to reach many of them, without building a separate integration for each.
How eBrands looks at Mirakl Connect
eBrands sells on many Mirakl-powered marketplaces across Europe and North America. If you want to see which retailer marketplaces make sense for your brand and how to manage them efficiently, we are happy to talk it through.
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