Overview
Morele.net is one of Poland's leading online retailers of consumer electronics and technology, known for computers, components, gaming, smartphones and home appliances. Besides selling its own range, it runs a marketplace where third-party sellers offer products in many more categories, as well as a platform for business customers. For a tech, gaming or electronics brand, Morele.net is one of the key channels in Poland next to Allegro.
Who is behind Morele.net
Morele.net was founded in Kraków in 2000 and is led by its co-founder and CEO Michał Pawlik. It grew into one of Poland's largest e-commerce companies in IT and consumer electronics distribution. In 2018 the Morele group joined forces with Pigu.lt, the largest online retailer in the Baltic states, to build a larger e-commerce group in Central and Eastern Europe. Morele has said it is aiming for annual sales of PLN 3 billion. It invests in its own logistics, including a modernised logistics centre in Sosnowiec, and has worked with partners such as mBank and the convenience store chain Żabka.
Three pillars
- Consumer e-commerce, with Morele.net's own range of electronics and technology.
- The marketplace, which extends the range into many other categories with products from external sellers.
- Morele Business, a platform for B2B customers launched in 2025 Morele also runs a direct-to-consumer (D2C) segment, whose revenue nearly doubled in a year.
How selling on Morele.net works
- Registration. Sellers apply through the Morele Marketplace seller panel, and Morele checks the product data before offers go live.
- No listing or subscription fee, according to integration partners. Morele charges a commission on sales, which is set out in its marketplace terms.
- The seller fulfils orders and manages shipping and returns through the seller panel.
- Polish content with detailed technical data, since Morele's customers are tech-savvy.
- Integration through Morele's marketplace API or tools such as Apilo and Base.com.
What a brand should think about
- Fit with a tech audience. Electronics, gaming and IT products tend to perform best.
- Competitive pricing, since Polish shoppers compare prices closely.
- EU compliance for electronics, such as CE marking, WEEE and battery rules.
Why Morele.net matters for brands
Morele.net has a strong reputation among Polish tech shoppers and gives brands a specialist alternative to Allegro, with a growing marketplace and B2B business.
How eBrands looks at Morele.net
eBrands works with brands on marketplaces across Europe and North America. If you are thinking about Poland and want to see how Morele.net could sit alongside Allegro and other channels, we are happy to talk it through. See also our Allegro page.
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