Overview
Motonet is Finland's largest automotive and outdoor supply retailer, operating a network of large-format stores across Finland alongside an e-commerce platform. The company is part of the Kesko Group, one of Finland's largest trading conglomerates. Motonet's stores are distinctive warehouse-format locations offering an enormous range of products across automotive, outdoor, boating, fishing, hunting, cycling, and home and garden categories.
The Motonet customer is typically the Finnish DIY enthusiast — someone who changes their own tyres, services their own boat, maintains their garden machinery, and buys their own fishing tackle. The store format and product range are calibrated to this self-sufficient, practical customer who wants a wide selection and competitive prices without the premium of specialist boutiques.
Product range
Motonet's automotive range is extensive: tyres, wheels, car accessories, workshop tools, lubricants, and car care products. The outdoor range covers camping and hiking equipment, hunting and fishing gear, boating accessories, cycling equipment, and garden tools and machinery. The breadth of the non-automotive range has grown significantly, and Motonet has become a relevant channel for outdoor and leisure brands in Finland beyond its traditional automotive core. For brands in automotive, outdoor, sports, or garden categories, Motonet offers access to a highly engaged Finnish consumer segment with strong category interest.
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