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Overview
Niceshops is an Austrian e-commerce company that runs a family of specialist online shops and also handles online sales and logistics for other brands. Its shops sell niche ranges, from natural cosmetics and health products to pool, home and hobby supplies, in up to 18 languages and to about 80 countries. For a brand, niceshops can be both a retailer that lists its products and a partner that runs its European online sales and fulfilment.
Who is behind niceshops
Niceshops was founded in 2007 and is headquartered in Saaz in Styria, Austria, with offices in Graz and Vienna. It has about 400 employees and around 1.3 million active customers. In 2025 revenue grew about 20% to EUR 169 million, the best year in its history, and EBITDA rose to EUR 8 million. Around 2 million parcels left its logistics centre in Saaz in 2025, and 88% of revenue came from outside Austria. Niceshops reports a return rate of only about 3%. It aims to grow revenue by about 20% a year and reach around EUR 200 million in 2026.
How niceshops works
- Specialist online shops. Niceshops runs around 45 shop brands in up to 18 languages, each focused on one niche.
- Fulfilment and technology services. For partner companies, niceshops provides online sales, logistics and customer service, so the partner can focus on product development, marketing and traditional retail. It has worked with start-ups and well-known Austrian brands such as Kotányi and Almdudler.
- 42things. An online shop for start-up products, where niceshops handles online sales and logistics in 18 European countries. More than 200 start-ups from 17 countries sell there.
- International expansion. Niceshops plans to fully open two more countries each year, with the local language, payment methods and logistics partners.
How brands can work with niceshops
A brand approaching niceshops should be ready with:
- Products that fit one of its specialist shops, or a clear case for using its fulfilment and sales services.
- Strong product data and content that can be localised into many languages.
- EU product compliance for the category, such as cosmetics or food supplement rules.
- Quality products, since niceshops follows a quality-focused range strategy.
Why niceshops matters for brands
Niceshops combines specialist shops with a full e-commerce service, so a brand can reach many European countries without building its own logistics and customer service in each one.
How eBrands looks at niceshops
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how niceshops could sit alongside the channels you already use, we are happy to talk it through.
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