Overview
Notino is one of Europe's largest online beauty and fragrance retailers, headquartered in Brno, Czech Republic. Founded in 2004, Notino has grown from a Czech online perfumery into a pan-European beauty platform operating in over 30 countries, with a particularly strong presence in Central and Eastern Europe — Czech Republic, Slovakia, Poland, Hungary, Romania, Bulgaria — and growing operations across Western Europe including the UK, Germany, France, Italy, Netherlands, and Spain.
The Notino proposition is built on three pillars: the widest possible range of beauty and fragrance products including brands difficult to find elsewhere in many of its markets, competitive pricing, and reliable fast delivery. In several Central European markets, Notino is effectively the dominant online beauty destination — the first place consumers go when looking for fragrances, skincare, makeup, or personal care products online.
Brand portfolio
Notino stocks tens of thousands of products from thousands of brands spanning luxury fragrance houses, premium skincare brands, mass-market cosmetics, and professional haircare labels. Its ability to source and list brands not always available in local brick-and-mortar retail is one of its key competitive advantages in less developed beauty retail markets across Eastern Europe.
Own marketplace
Notino has developed a third-party marketplace model that allows brands and distributors to list additional products on the Notino platform, extending the range beyond what Notino stocks directly. For beauty and personal care brands looking to reach both Western and Eastern European consumers through a single, beauty-specialist channel, Notino's pan-European reach and beauty-specific positioning make it one of the more efficient distribution relationships available in the European beauty market.
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