Overview
Notino is Europe's largest online beauty and health retailer. From its home in Brno, Czech Republic, it sells perfume, skincare, make-up, haircare and health products in 27 European markets and 22 languages, and it also runs physical stores. For a beauty brand that wants to reach shoppers across Central, Eastern and Southern Europe, Notino is one of the most important retail partners.
Who is behind Notino
Notino was founded in 2004 by Michal Zámec as a Czech online perfumery. In its 2025 financial year, from May 2025 to April 2026, revenue grew 11.5% to EUR 1.76 billion, and Notino now serves more than 40 million customers. Poland is its largest market with more than 15% of revenue, followed by the Czech Republic (12%), Italy (9%) and Romania (7%). Croatia and Lithuania grew more than 25%. Revenue growth reached 27% in the first months of 2026.
Online, stores and services
- Online and app. Notino sells mainly online, and its app is a key channel for repeat customers.
- Stores. Notino runs 27 stores in eight European countries with online prices, and in-store sales grew almost 30% in its 2025 financial year. It plans its first store in Ljubljana, Slovenia.
- Logistics. It runs four distribution centres, in the Czech Republic, Romania, Italy and Poland, and aims to ship orders within two hours of ordering.
- Notino Partner. A booking platform that connects more than 8,000 beauty salons with customers in five countries, with about 1.5 million bookings in a year.
What the shopper sees
Notino offers products from more than 1,500 brands, from luxury perfume houses to everyday skincare, with a focus on availability, fast delivery and good prices. It won first place in the Health & Beauty category at the Ecommerce Italia Awards 2025.
How brands can work with Notino
Notino is a retailer, not an open marketplace. It buys products and sells them under its own name. A brand approaching Notino should be ready with:
- A strong beauty or health brand with demand in Notino's markets.
- EU cosmetics compliance, including CPNP notification and correct labelling for each market.
- Product content for many languages, since Notino sells in 22.
- Pricing that works across many countries, given Notino's focus on good prices.
- Marketing support for launches and campaigns online and in the app.
Why Notino matters for brands
One relationship with Notino can put a beauty brand in front of more than 40 million customers in 27 markets, including countries where it would be hard to build a presence alone.
How eBrands looks at Notino
eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty is one of our core categories. If you want to see how Notino could sit alongside the channels you already use, we are happy to talk it through.
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