OBI

OBI is one of Europe's largest DIY and home improvement retail chains, operating over 600 stores in Germany, Austria, Czech Republic, Poland, Hungary, Romania, and other European markets. Founded in Germany in 1970 and now owned by the Tengelmann Group, OBI has become a defining name in European home improvement retail — the German-speaking consumer's default destination for tools, building materials, garden supplies, paint, flooring, and home improvement products of all kinds.

OBI's store format is the large-format home improvement centre — typically between 8,000 and 15,000 square metres of selling space covering DIY and building, garden and outdoor, bathroom and plumbing, flooring and tiles, paint and decorating, electrical, heating and climate, and a growing range of home decor and lifestyle products. The stores are designed to serve both DIY homeowners and small trade customers with the depth of assortment professional projects require.

OBI Marketplace

OBI's online marketplace extends the product range available on obi.de and its international equivalents beyond what physical stores can stock, particularly in categories where long-tail product variety is important. Third-party sellers can list products through OBI's marketplace programme, reaching OBI's large audience of DIY-active European consumers.

For brands in home improvement, garden, tools, or outdoor categories, OBI offers access to one of the most engaged DIY consumer audiences in Europe — consumers who visit home improvement stores regularly and make considered, high-value purchases. The OBI brand's strong recognition across German-speaking and Central European markets provides a retail context that validates product quality for discerning DIY shoppers.