Overview
Ordermentum is Australia's leading ordering and payments platform for the hospitality industry. It connects cafés, restaurants, bars, hotels and bakeries with the food and beverage suppliers that serve them, replacing phone calls, text messages and paper invoices with one digital platform for ordering, payments and supplier management. For a food or beverage brand that sells to Australian hospitality venues, Ordermentum is a key B2B channel.
Who is behind Ordermentum
Ordermentum was founded in Sydney in 2014 by Adam Theobald, who earlier co-founded the order-ahead app Beat the Q (now Hey You), together with Andrew Low, a former managing director of Toby's Estate coffee. It later bought the wholesale food marketplace Foodbomb. In 2026 Ordermentum raised AUD 55 million from Five V Capital at a valuation above AUD 150 million.
Ordermentum in numbers
- Around 47,000 to 50,000 Australian venues use Ordermentum, which the company says is more than half of Australia's foodservice industry.
- More than 1,000 suppliers across 25 product categories, including bakery, coffee roasters, dairy, drinks, fruit and vegetables, meat, seafood, packaging and distributors.
- More than AUD 1.5 billion in orders processed each year, and more than AUD 7 billion in transactions over ten years.
What suppliers get
- Order management that replaces manual ordering, with fewer errors and more efficient operations.
- Payments, with automatic payments, invoicing, fast settlement and easier reconciliation, which improves cash flow.
- Discovery, which puts suppliers in front of vetted hospitality venues in their delivery area and acts as a low-cost way to win new customers.
- Insights on customers and products, plus AI tools built for hospitality.
- Integrations with accounting software such as Xero, MYOB and QuickBooks.
What it costs
Ordermentum is free for venues, with an optional paid Pro plan. For suppliers, pricing depends on usage, monthly revenue, active customers and number of orders, with different set-up and support packages.
What a brand needs
- Food, beverage or hospitality supply products for venues.
- Australian delivery capability, either directly or through a distributor on the platform.
- Compliance with Australian food standards and labelling.
- Wholesale pricing suited to hospitality buyers.
Why Ordermentum matters for brands
Ordermentum has become part of how Australian hospitality orders day to day. For food and beverage brands, it is a way to reach and serve thousands of venues efficiently.
How eBrands looks at Ordermentum
eBrands works with brands on marketplaces and retail channels across Europe, North America and beyond, including B2B channels. If you have a food or beverage brand and want to see whether Ordermentum fits your Australian plans, we are happy to talk it through.
Useful links
Ready to go global?
Let us show you how eBrands can take your brand to every market that matters.