Overview
PcComponentes is Spain's leading online retailer of technology and electronics, known for computer components, gaming, laptops, smartphones and home appliances. It sells online in Spain, Portugal, France and Italy, runs a few physical stores, and operates a marketplace with more than 2,100 sellers. For a tech, gaming or electronics brand, PcComponentes is one of the most important channels in Spain and a growing one in other Southern European markets.
Who is behind PcComponentes
PcComponentes was founded in Alhama de Murcia, Spain, where it is still headquartered, and is led by its co-founder and CEO Alfonso Tomás. It grew rapidly during the pandemic: in 2020 its revenue rose more than 60% to EUR 647 million. It opened its Portuguese website in 2017 and launched in France and Italy in November 2023, with dedicated local teams and customer service. Its logistics centre of around 40,000 square metres supports fast delivery, and it is known in Spain for its "five-star" customer service. It also has physical stores, including in Madrid and Barcelona.
The PcComponentes marketplace
PcComponentes started its marketplace around 2019 and has turned it into a key growth driver, with more than 100,000 products. Depending on the category, the marketplace accounts for 11% to 22% of total volume. It has more than 2,100 sellers, but PcComponentes manages growth carefully and selects sellers so that the marketplace complements its own range without conflict. The marketplace runs on Mirakl and serves customers in Spain, Portugal, France, Germany and Italy.
How selling on PcComponentes works
- Application. Sellers apply through PcComponentes's partner portal, and seller selection is a key part of the model.
- No setup fee. According to ChannelEngine, PcComponentes does not charge a setup fee. It charges commission on sales.
- EAN-based catalogue, with at least five images recommended per product and detailed technical data.
- Local content for each country.
- High service standards, in line with PcComponentes's customer service reputation.
- Integration through Mirakl Connect or multichannel tools such as ChannelEngine.
What a brand should think about
- Fit with a tech audience, since PcComponentes's customers are demanding and well informed.
- Competitive pricing next to Amazon.es and other Spanish electronics retailers.
- EU compliance for electronics, such as CE marking, WEEE and battery rules.
Why PcComponentes matters for brands
PcComponentes is a trusted name for Spanish tech shoppers and gives brands a curated marketplace with access to several Southern European markets.
How eBrands looks at PcComponentes
eBrands works with brands on marketplaces across Europe and North America. If you want to see how PcComponentes could sit alongside the channels you already use in Spain and beyond, we are happy to talk it through.
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