Praxis

Praxis is the Netherlands' largest DIY and home improvement retail chain, part of the Maxeda DIY Group — the Benelux's leading home improvement retail group which also operates Brico and BricoPlanit in Belgium and Luxembourg. With stores across the Netherlands and a growing e-commerce operation, Praxis serves Dutch homeowners, DIY enthusiasts, and small contractors with building materials, tools, garden supplies, paint, flooring, and home improvement products.

The Praxis brand has strong recognition in the Netherlands, built over decades of being the go-to destination for Dutch home improvement projects. The combination of physical stores for large and heavy product pick-up and online for research, ordering, and home delivery makes Praxis a genuinely omnichannel proposition.

Praxis's marketplace extends the range available on its website beyond what physical stores can stock, making it relevant for brands in home improvement, garden, tools, and outdoor categories that want to reach Dutch DIY consumers through a trusted home improvement retail channel. The Praxis customer is motivated and engaged — someone actively undertaking home improvement projects rather than casual browsers — making it a high-quality channel for relevant brands.