Overview
RangeMe is an online product discovery and sourcing platform that connects consumer product suppliers with retail and foodservice buyers. Brands create a profile and product listings that buyers from retailers, distributors and foodservice operators can search, and they can submit products directly to retailers during open review windows. For a consumer brand that wants to get in front of retail buyers in the US, UK, Europe and Australia, RangeMe is a widely used starting point.
Who is behind RangeMe
RangeMe was founded by Nicky Jackson and launched in Australia in 2014, where its first retail partnerships included Coles. It launched in the US in 2015 with Target as its first retail partner. In 2017 it was acquired by ECRM, a US company based near Cleveland, Ohio, that runs in-person sourcing sessions where suppliers meet buyers from large retailers, distributors and foodservice operators. RangeMe expanded to retailers in the UK, Europe and Asia-Pacific in 2021, and in 2022 added the ability for buyers to buy products directly from suppliers on the platform. RangeMe says it now connects more than 200,000 suppliers with more than 15,000 retail buyers, with more than 800,000 products listed.
What RangeMe offers suppliers
- Brand and product profiles with the information buyers look for, which can be shared with buyers on and off the platform.
- Retailer submissions. Paid plans let brands submit products to selected retailers during limited-time and ongoing opportunities.
- RangeMe Verified. A badge showing that a supplier meets minimum retail requirements, such as having insurance and barcodes.
- Engagement tracking to see which buyers view a brand.
- Ordering and samples. Buyers can request samples, message suppliers and place orders with transparent minimum order requirements and shipping costs.
- ECRM sessions. Combined with ECRM's in-person programmes, brands can also meet buyers from large retailers face to face.
What it costs
RangeMe offers free accounts as well as paid Starter and Premium subscriptions, which unlock retailer submissions and more tools.
What a brand needs
- Retail-ready products, with barcodes, product liability insurance and compliant packaging.
- Strong product content, including images, pricing, margins and sales information buyers expect.
- Capacity to supply retailers if a buyer says yes.
- Persistence, since buyers receive many submissions and follow-up matters.
Why RangeMe matters for brands
RangeMe makes it easier for emerging brands to get noticed by retail and foodservice buyers, without needing a sales agent for every retailer.
How eBrands looks at RangeMe
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how RangeMe could support your retail plans, we are happy to talk it through.
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