Overview
Robert Dyas is a long-established British retailer of hardware, homewares, kitchen products, garden equipment and small appliances, with around 90 high street stores and an online shop at robertdyas.co.uk. For a home, kitchen, garden or DIY brand that wants to reach UK shoppers, Robert Dyas is a well-known specialist retailer.
Who is behind Robert Dyas
Robert Dyas was founded in London in 1872 and is headquartered in Wimbledon. Since 2012 it has been owned by the entrepreneur Theo Paphitis, a former Dragons' Den investor, who bought it for around GBP 10 million. It is part of Theo Paphitis Retail Group, which also owns the stationer Ryman, the lingerie brand Boux Avenue and London Graphic Centre. Robert Dyas runs 93 stores and has opened joint stores with Ryman.
Recent performance
Robert Dyas has had a tougher time than its sister brands. In a recent year it reported a loss of GBP 3.4 million, with like-for-like store sales down 5% because of lower footfall and unseasonal weather, while online sales grew 11.8%. Theo Paphitis stepped in as interim chief executive and has focused on click and collect, joint stores with Ryman, new services such as photo printing, and better ranges with key suppliers. E-commerce research firm ECDB estimates Robert Dyas's online sales at about USD 126 million in 2025, with furniture and homeware as the largest category.
How brands can work with Robert Dyas
Robert Dyas works with brands as a retailer, buying products for its stores and website. Research data suggests that its online sales come entirely from its own range rather than third-party marketplace sellers. A brand approaching Robert Dyas should be ready with:
- Home, kitchen, garden, DIY or small appliance products that fit its range.
- UK compliance, such as UKCA or CE marking and electrical safety.
- Competitive pricing and promotional support.
- Reliable supply for stores and online orders, especially in seasonal peaks.
Why Robert Dyas matters for brands
Robert Dyas is a familiar name on UK high streets, with a loyal customer base for practical home products, both in store and online.
How eBrands looks at Robert Dyas
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a home or garden brand and want to see whether Robert Dyas fits your UK plans, we are happy to talk it through.
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