Overview
Showroomprivé is a French online flash-sales retailer that offers members limited-time sales from more than 3,000 partner brands in fashion, beauty, home, travel and leisure. It operates in France and six other European countries, and is also developing a marketplace and dropshipping. For a brand with surplus or seasonal stock, Showroomprivé is a way to sell in volume in France, although the company is going through a difficult period.
Who is behind Showroomprivé
Showroomprivé was founded in 2006 and is led by its co-founder David Dayan as chairman and CEO. It is listed on Euronext Paris. It is based in La Plaine Saint-Denis, near Paris, and also owns the beauty flash-sales site Beauté Privée. In 2025 its gross merchandise value fell 10.6% to EUR 893 million, and its revenue fell 13.5% to EUR 559 million, with a negative EBITDA of EUR 27.7 million. In January 2026 it signed an agreement with its banks to extend the repayment of EUR 40 million in debt by two years. It sold its stake in the brand outlet The Bradery in December 2025. Revenue fell a further 5.8% in the first quarter of 2026.
Transformation
Showroomprivé says it is transforming towards a more profitable "media commerce" model. It is focusing on higher-value offers, growing its marketplace and dropshipping, its travel and leisure business, and its retail media offer, and investing in data, technology and AI. Its marketplace grew strongly at the start of 2026, according to the company.
How brands work with Showroomprivé
- Flash sales. Brands run short, members-only sales campaigns, often with stock bought by or consigned to Showroomprivé.
- Marketplace and dropshipping. Brands can sell through Showroomprivé's marketplace and ship orders themselves.
- Beauty. Beauty brands can also work with Beauté Privée.
- Retail media. Brands can advertise to Showroomprivé's members.
What a brand should think about
- Brand positioning, since flash sales are discount-driven.
- Financial health. Given Showroomprivé's losses and debt renegotiation, brands should review payment terms and risk.
- French content and logistics, plus other markets as needed.
Why Showroomprivé matters for brands
Showroomprivé still reaches millions of French members who shop for branded deals, and its shift to marketplace and dropshipping makes it easier to sell without large upfront stock commitments.
How eBrands looks at Showroomprivé
eBrands works with brands on marketplaces and retail channels across Europe and North America, including stock planning. If you want to see whether Showroomprivé fits your plans for France, we are happy to talk it through. See also our Privalia page.
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