Overview
Skroutz is Greece's largest online marketplace and price comparison platform, and is growing fast in Cyprus. Shoppers can compare offers from thousands of shops and buy directly on Skroutz with secure payment, guaranteed delivery and free returns. For a brand that wants to reach Greek and Cypriot shoppers, Skroutz is the most important online channel in the region.
Who is behind Skroutz
Skroutz S.A. was founded in Greece in 2005 and celebrated 20 years in 2025. It offers more than 26 million products from around 8,000 to 9,000 partner merchants and has about 2.5 million active users. The global investment firm Blackstone has invested in Skroutz to support its growth in Greece and Southeast Europe. E-commerce research firm ECDB estimates Skroutz's gross merchandise value at about USD 1.8 billion in 2025, with electronics as the largest category at 48%. All of its sales come from third-party merchants.
Growth in 2025
In 2025 the number of orders on Skroutz grew 21%, with an average order value above EUR 52, and turnover for merchants on the platform grew 22% on average. More than 1,400 businesses passed EUR 100,000 in annual sales on Skroutz. Members of its Skroutz Plus subscription made an average of 18 purchases in the year and accounted for 46% of all orders. Mobile phones were the most popular search, followed by sneakers and sports shoes.
Logistics and Cyprus
Skroutz has built its own logistics: its courier arm has become the third-largest in Greece, and it offers end-to-end warehousing through Fulfilled by Skroutz, plus a growing network of Skroutz Points parcel lockers. In Cyprus, gross merchandise value grew 91% in 2025, orders rose 83% to 500,000, and Cyprus reached 4.1% of total Skroutz sales by December 2025. Skroutz Last Mile now handles most deliveries on the island. Skroutz also runs a retail media business for merchants.
How selling on Skroutz works
- Marketplace or price comparison. Shops can list products for price comparison or sell directly through the Skroutz Marketplace checkout.
- Greek content and delivery to Greek and Cypriot customers.
- Fulfilled by Skroutz, which can store and ship products and improve delivery speed.
- Service standards, since Skroutz guarantees delivery and free returns to shoppers.
- Advertising through Skroutz's retail media offer.
Why Skroutz matters for brands
In Greece, Skroutz is where shoppers start their search, with a dominant share of shopping searches in categories such as electronics. It is the natural first marketplace for brands entering Greece and Cyprus.
How eBrands looks at Skroutz
eBrands works with brands on marketplaces across Europe and North America. If you are thinking about Greece and Cyprus and want to see how Skroutz could fit your plans, we are happy to talk it through.
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