Overview
Soccer Post is the largest chain of specialty soccer stores in the United States. Its locally owned stores sell soccer cleats, balls, shin guards, goalkeeper gloves, jerseys, team uniforms and training equipment, and it also sells online. For a soccer or football training brand that wants to reach American players, families, clubs and coaches, Soccer Post is one of the most focused specialty retail channels in the US.
Who is behind Soccer Post
Soccer Post describes itself as the largest local, community-focused soccer specialty company in the United States. Its stores are family owned and locally operated, and Soccer Post offers its store concept to people who want to own a soccer store. The chain has grown by adding stores, including the former Upper 90 soccer stores in New York City, which now trade as Soccer Post. It has stores in states such as New York, New Jersey, Maryland, Texas and California.
What the shopper sees
Soccer Post stores are built around the local soccer community. Staff are trained soccer experts, and the stores work closely with local clubs and soccer organisations. The range includes leading brands such as Nike, Adidas, Puma, Diadora, New Balance, Under Armour, Select, Kwik Goal and Storelli. Soccer Post also supplies team uniforms through MyUniform and club spirit wear.
How brands can work with Soccer Post
Soccer Post is a retailer, not an open marketplace. Its strong relationships with soccer brands give it access to in-demand products, and it chooses the products its stores carry. A brand approaching Soccer Post should be ready with:
- Products made for soccer players, such as equipment, training aids, protection or apparel.
- US stock and logistics to supply stores across several states.
- Wholesale pricing that works for specialty retail.
- Product knowledge and training materials, so store staff can explain and recommend the product.
- Community and club support, since Soccer Post works closely with local soccer organisations.
Why Soccer Post matters for brands
Soccer Post reaches dedicated soccer players and families through stores that act as local soccer hubs. For a soccer brand already selling on Amazon or its own webshop in the US, a specialty chain like Soccer Post adds credibility and in-store visibility with serious players and clubs.
How eBrands looks at Soccer Post
eBrands works with brands on marketplaces and retail channels across Europe and North America, and sports is one of our core categories. If you have a soccer brand and want to see how Soccer Post could sit alongside the channels you already use, we are happy to talk it through.
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