Overview
Spartoo is a French online retailer and marketplace specialising in shoes, clothing, bags and accessories, with localised websites in more than 20 European countries. Thanks to its marketplace, it offers more than 1.6 million unique products from brands and retailers across Europe. For a footwear, fashion or accessories brand, Spartoo is a route to shoppers across Europe through one platform.
Who is behind Spartoo
Spartoo was founded in 2006 in Grenoble, France, where it is still headquartered, and is led by its co-founder, chairman and CEO Boris Saragaglia. It is listed on Euronext Growth in Paris and has around 400 employees. In 2025 its gross merchandise value was EUR 171.2 million, down 7.3%, as it focused on profitability, cash flow and reducing stock. Spartoo improved its operating profitability and generated positive free cash flow. It has closed loss-making physical stores and is moving its store network to an asset-light model based on corners. It also runs TooPost, a logistics service for other e-commerce businesses, which had 141 clients at the end of 2025.
The Spartoo marketplace
Spartoo launched its marketplace in May 2014. It lets brands, shops and online retailers sell on Spartoo's sites across Europe, with Spartoo providing local languages, currencies, payment, delivery options and customer service in each country. In 2022, the marketplace generated 23% of Spartoo's business volume. During the 2020 lockdowns, Spartoo opened its marketplace for free to independent fashion retailers to help them sell online.
How selling on Spartoo works
- Selected partners. Spartoo chooses the brands and retailers on its marketplace carefully.
- Europe-wide reach through Spartoo's localised sites in more than 20 countries.
- Commission per sale, agreed with Spartoo.
- Product data, including size, colour and images for fashion and footwear.
- Delivery and returns to customers in each market, or through Spartoo's logistics services.
Why Spartoo matters for brands
Spartoo gives fashion and footwear brands a single route into many European countries, with Spartoo handling localisation and customer service.
How eBrands looks at Spartoo
eBrands works with brands on marketplaces across Europe and North America. If you have a fashion or footwear brand and want to see how Spartoo could sit alongside the channels you already use, we are happy to talk it through.
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