Overview
Syncee is a global B2B dropshipping and wholesale marketplace that connects online retailers with suppliers. Retailers use it to find products from vetted suppliers in the US, Canada, the UK, the EU, Australia and other regions, import them into their webshops and have the suppliers ship orders directly to customers. For a brand, Syncee is a way to get its products sold by many online retailers without managing each relationship individually.
Who is behind Syncee
Syncee is run by a company with almost 20 years of experience in e-commerce. It says it has more than 200,000 merchant clients worldwide and a catalogue of several million products from thousands of brands. Syncee integrates with many e-commerce platforms, including Shopify, WooCommerce, Wix, Squarespace, BigCommerce and Ecwid by Lightspeed.
How Syncee works
- Marketplace. Retailers browse products from suppliers and import them into their stores, either one by one or in bulk.
- Dropshipping and wholesale. Retailers can start with dropshipping to test products, then buy in bulk at wholesale prices once products perform well.
- Automation. Syncee automatically updates products, stock and prices and synchronises order status and tracking between retailers and suppliers.
- Direct communication. Retailers can message suppliers to negotiate pricing and shipping.
- Other tools. Syncee also offers a DataFeed Manager to import products from other suppliers, and Alibaba.com dropshipping.
Syncee is a bridge between retailers and suppliers and is not involved in the trading itself, so suppliers handle fulfilment and related questions.
What a brand should think about
- Channel control. Products may appear on many webshops, which affects pricing and presentation.
- Fulfilment capacity for many small orders, often to several countries.
- Wholesale pricing that leaves margin for retailers.
- Compliance in each destination market.
Why Syncee matters for brands
Syncee can help brands reach many online retailers quickly, especially smaller webshops, with low effort once products are listed.
How eBrands looks at Syncee
eBrands works with brands on marketplaces and retail channels across Europe and North America and helps them decide how much control they want over their channels. If you want to see whether a model like Syncee fits your plans, we are happy to talk it through.
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