Overview
Tradeinn is one of Europe's largest online retailers of sports and outdoor equipment. From its base near Girona, Spain, it runs a network of specialist online stores, such as Bikeinn for cycling, Trekkinn for outdoor, Runnerinn for running and Diveinn for diving, and ships to customers in about 190 countries. For a sports or outdoor brand, Tradeinn is a route to specialist shoppers across Europe and the world.
Who is behind Tradeinn
Tradeinn was founded by David Martín, who is still its CEO, and moved to its current headquarters in Celrà, Girona, in 2011. It has grown fast: revenue doubled in five years, from EUR 294 million in 2020 to EUR 585 million in 2025, up 5.6% on the year before. In 2025 it shipped more than 9.2 million parcels to customers in 190 countries, around 8.5 million from Celrà and the rest from its logistics hub in Germany. About 85% of its sales come from outside Spain, with Germany and France among its strongest markets. The US investment firm Apollo took a stake in Tradeinn in 2025, and the company has around 530 employees.
What the shopper sees
Tradeinn offers more than 3.5 million products from more than 12,500 brands across 18 specialist sports categories, through dedicated online stores for each sport. Cycling is its biggest category, followed by mountain and outdoor gear and running.
How brands can work with Tradeinn
- As a supplier. Tradeinn buys products from brands and distributors, often through official distribution agreements.
- Marketplace. Tradeinn has developed technology to work as a marketplace, so sellers can integrate their products into Tradeinn's websites.
A brand considering Tradeinn should be ready with:
- Specialist sports or outdoor products with detailed technical data.
- Product content in several languages, since Tradeinn sells across Europe and beyond.
- Competitive pricing, since Tradeinn competes strongly on price.
- A view on channel control, since Tradeinn sells internationally, including into markets where the brand may have other partners.
Why Tradeinn matters for brands
Tradeinn reaches specialist sports shoppers in many countries through a very large catalogue and efficient logistics, making it a significant online player in European sports retail.
How eBrands looks at Tradeinn
eBrands works with brands on marketplaces and retail channels across Europe and North America, and sports is one of our core categories. If you want to see whether Tradeinn fits your plans, we are happy to talk it through.
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