Overview
Veepee, formerly vente-privee, is Europe's leading online flash-sales platform. Members get access to limited-time sales from thousands of fashion, home, beauty, sports, travel and lifestyle brands, at discounts on surplus and end-of-season stock. It operates in France, Spain, Italy, Germany, Belgium, the Netherlands, Switzerland, Austria and other European countries. For a brand with surplus stock, Veepee is one of the most effective ways to sell in volume across Europe while protecting its full-price channels.
Who is behind Veepee
Veepee was founded in France at the end of 2000 by Jacques-Antoine Granjon and his partners, who developed the idea of selling end-of-season and overstock inventory through members-only, limited-time online sales. Until 2009, new members could join only by invitation. The company expanded across Europe and, from 2016, grew through acquisitions, including Privalia in Spain and Italy, Vente-Exclusive in the Benelux and Eboutic in Switzerland. In 2019 it renamed itself Veepee. In 2024 Veepee had sales of EUR 3.3 billion, up 3%. It works with about 7,000 brands, organises around 22,000 flash campaigns a year, sold 82 million products and handles more than 250,000 orders a day, with 2.3 million unique daily users in Europe. In January 2026 Veepee agreed to sell Privalia Brazil to focus on Europe. See also our Privalia page.
More than flash sales
- Flash sales. Short, members-only campaigns for surplus and seasonal stock.
- Marketplace. Veepee also offers a marketplace for full-price products, which grew 15% in 2024.
- Re-turn. A service that puts returned products back into circulation.
- Veepee|Ad. Veepee's retail media business, which ran more than 2,400 advertising activations in 2024.
How brands work with Veepee
- Curated selection. Veepee chooses the brands and plans campaigns with them.
- Long-term partnerships. Veepee says it builds strategies with brands, from full price on the marketplace to off-price flash sales and resale of returns.
- Stock and logistics are agreed per campaign, with delivery requirements per country.
What a brand should think about
- Stock planning, since flash sales work best for clearing surplus in volume.
- Brand positioning, with discounts limited to members-only campaigns.
- Local content and service in each country.
Why Veepee matters for brands
Veepee gives brands a trusted, controlled way to sell surplus stock to millions of members across Europe, plus marketplace and advertising options.
How eBrands looks at Veepee
eBrands works with brands on marketplaces and retail channels across Europe and North America, including stock planning. If you want to see whether Veepee fits your plans for surplus stock, we are happy to talk it through.
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