Overview
vidaXL is a Dutch international online retailer and marketplace for affordable home and garden products, including furniture, garden furniture, DIY, household goods, pets, toys and sports equipment. It sells through its own country webshops in many European countries, the United States, Canada and Australia, and opens its platform to third-party sellers and dropshippers. For a home or garden brand, vidaXL is a route to price-conscious shoppers across many countries.
Who is behind vidaXL
vidaXL was founded in 2006 in the Netherlands and is led by its co-founder Gerjan den Hartog. It is headquartered in Venlo, where it built a distribution centre of about 100,000 square metres, which it described as one of the largest e-commerce distribution centres in the Netherlands. vidaXL sells mainly its own brand products, controlling the chain from product development to shipping to keep prices low, together with branded products. It grew strongly during the pandemic, but profits fell sharply afterwards: Dutch business magazine Quote reported that its profit dropped from EUR 260 million to EUR 29.8 million in 2023, as demand outside Europe weakened.
Marketplace and dropshipping
- vidaXL Marketplace. Since 2017, vidaXL has opened its platform to other sellers, who can offer their own products to vidaXL's international customers next to vidaXL's own range.
- Dropshipping programme. Online shops can sell vidaXL's products on their own websites, with vidaXL handling stock and shipping. Plugins for Shopify and WooCommerce make this easy to set up.
- Many countries. vidaXL offers customer service in the local language of each country it serves.
What a brand should think about
- Price positioning. vidaXL competes strongly on price, and its own-brand range covers many home and garden categories.
- Content in many languages for vidaXL's country webshops.
- Delivery of bulky items across Europe and beyond.
- EU and local compliance for furniture, garden and household products.
Why vidaXL matters for brands
vidaXL gives home and garden sellers access to customers in many countries through one platform, backed by large-scale logistics.
How eBrands looks at vidaXL
eBrands works with brands on marketplaces across Europe and North America. If you want to see whether vidaXL fits your plans, we are happy to talk it through.
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