Overview
vtwonen is one of the best-known interior brands in the Netherlands, known from its interior magazine and TV show, and it runs an online shop and marketplace for home and living products. The vtwonen marketplace is operated by fonQ, the Dutch online home and living department store, under a licence. For a home, interior or design brand, vtwonen offers access to Dutch and Belgian shoppers who are actively looking for interior inspiration.
Who is behind vtwonen
vtwonen is a Dutch lifestyle brand built around interior design, best known for its magazine and the popular interior TV programme of the same name. Its online shop and marketplace are run by fonQ, which acts as licence partner. fonQ is based in Utrecht and owned by AJS, the investment firm of former KPN chief executive Ad Scheepbouwer. See our fonQ page for more about the company behind the platform.
The vtwonen marketplace
fonQ runs its own marketplace on Mirakl and offers sellers the chance to reach customers in the Netherlands and Belgium through both the fonQ and vtwonen marketplaces. Products on vtwonen are presented in an interior-inspired environment that matches the brand's style, from furniture and lighting to decoration, textiles and kitchenware.
How selling on vtwonen works
- Through fonQ's partner programme. Sellers register with fonQ and can sell on both fonQ and vtwonen.
- Curated. Products must fit the brand's interior style and quality standards.
- Content standards, including high-quality lifestyle and packshot images and Dutch content.
- Commission-based. Sellers pay a commission on sales, and listing products is free.
- The seller ships and handles returns for customers in the Netherlands and Belgium.
Why vtwonen matters for brands
vtwonen's audience comes for interior inspiration, which makes it a strong environment for design-led home brands. Combined with fonQ, it gives brands two curated home and living channels in the Benelux through one partner.
How eBrands looks at vtwonen
eBrands works with brands on marketplaces across Europe and North America. If you have a home or interior brand and want to see how vtwonen could sit alongside the channels you already use in the Benelux, we are happy to talk it through.
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