Overview
Zalando is Europe's leading online platform for fashion and lifestyle, selling clothing, shoes, sportswear, beauty and accessories from thousands of brands across Europe. With its acquisition of About You in 2025, the Zalando group now reaches 62 million active customers through the Zalando, About You and Lounge by Zalando apps. For a fashion, sports or beauty brand, Zalando is one of the most important online channels in Europe.
Who is behind Zalando
Zalando was founded in Berlin in 2008 and is listed on the Frankfurt Stock Exchange. In 2025 group revenue grew 16.8% to EUR 12.3 billion and gross merchandise volume (GMV) grew 14.7% to EUR 17.6 billion, while adjusted EBIT rose 15.6% to EUR 591 million. Zalando completed the acquisition of the Hamburg fashion platform About You in July 2025 and runs the two as separate brands. It works with more than 7,000 partner brands.
Two businesses: B2C and B2B
- B2C. The Zalando, About You and Lounge by Zalando apps serve shoppers, with the Zalando Plus loyalty programme rolled out to 17 markets. AI-driven size and fit tools have reduced size-related returns by more than 8%.
- B2B. Zalando's operating system for other retailers and brands combines ZEOS (logistics and fulfilment), SCAYLE (shop and marketplace software, from About You) and Tradebyte (marketplace integration). It supports more than 1,200 merchants and about EUR 11 billion in GMV. ZEOS also fulfils orders for retailers such as NEXT and Marks & Spencer, and for sales on other channels such as TikTok Shop.
How brands can sell on Zalando
- Wholesale. Zalando buys the brand's products and sells them as the retailer.
- Partner Program. The brand sells its own stock directly on Zalando, sets prices and pays Zalando a commission on sales.
- ZEOS fulfilment. Brands can store stock with ZEOS and have Zalando ship orders across Europe, including for other channels.
- Marketing services. Brands can advertise to Zalando's customers on and off the platform.
A brand considering Zalando should be ready with:
- A brand that fits Zalando's fashion and lifestyle range.
- High-quality product content, including images, size information and product data in each market's language.
- Fast fulfilment and free returns that meet Zalando's customer promise, either with its own logistics or through ZEOS.
- Compliance with EU product rules, such as textile labelling or cosmetics rules.
Why Zalando matters for brands
Zalando gives a fashion or lifestyle brand access to one of the largest fashion audiences in Europe through a single relationship, plus logistics and software that can support its other channels.
How eBrands looks at Zalando
eBrands works with brands on marketplaces across Europe and North America. If you want to see how Zalando could sit alongside the channels you already use, we are happy to talk it through.
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