Overview
Digitec is Switzerland's leading online shop for electronics, computers, smartphones, gaming and smart home products. It is the electronics sister of Galaxus, Switzerland's largest online store, and both are run by Digitec Galaxus. For a technology or electronics brand that wants to reach Swiss shoppers, Digitec is one of the most important channels in the country.
Who is behind Digitec
Digitec was founded in Switzerland in 2001 by Florian Teuteberg, Oliver Herren and Marcel Dobler, and it is the origin of today's Digitec Galaxus. The Swiss retail group Migros has been the majority owner since 2015. In 2025 Digitec Galaxus grew its platform sales by 17% to CHF 3.76 billion, and the company runs ten stores in Switzerland where customers can pick up orders and see products.
What the shopper sees
Digitec is known among Swiss tech shoppers for its large range, detailed product information, fast delivery and its community, where customers ask and answer questions and write reviews. Digitec Galaxus is known for transparency, for example by showing return rates and other product data.
How brands can work with Digitec
Brands reach Digitec customers either as suppliers, selling their products to Digitec Galaxus, or through the Digitec Galaxus marketplace, which partner retailers and brands use to offer products to its Swiss customers. See our Galaxus page for more on the marketplace. A brand considering Digitec should be ready with:
- Detailed technical product data, since Swiss tech shoppers compare specifications closely.
- German, French and Italian content for Switzerland's language regions.
- A plan for Swiss customs and VAT, since Switzerland is outside the EU.
- Compliance with Swiss product rules, which largely follow EU standards for electronics.
Why Digitec matters for brands
Digitec is the first stop for many Swiss shoppers buying technology, and Switzerland is a high-spending market. Through Digitec Galaxus, brands can reach that market with one partner.
How eBrands looks at Digitec
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Digitec could sit alongside the channels you already use, we are happy to talk it through.
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